Finalising Logo - Using Two Typefaces 
The logo is almost there. I feel the two typefaces work better together but in defferent point sizes, leading,kerning and weights. Paige’s illustration works fabulous, it gives an explicit feel to our logo and will express the product. 
The next stage is to agree on the typeface and to also create visuals on business cards, vans, shirts etc and create our presentation on Wednesday. 

Finalising Logo - Using Two Typefaces 

The logo is almost there. I feel the two typefaces work better together but in defferent point sizes, leading,kerning and weights. Paige’s illustration works fabulous, it gives an explicit feel to our logo and will express the product. 

The next stage is to agree on the typeface and to also create visuals on business cards, vans, shirts etc and create our presentation on Wednesday. 

'Blue Goose Pure Foods' Secondary Research

https://www.behance.net/gallery/10587569/Blue-Goose-Pure-Foods

Another excellent example of healthy, organic foods. What I love about this brand solution is the colour scheme, the brand is called Blue Goose so I guess blue was the obvious choice, however, there’s still been a huge consideration in what pantone colours to use for font,packaging and images. 

Thumbnail Sketches for logo design 

- The two typefaces definitely make an improvement to the overall product, I feel the strongest designs are the bottom [right side] two and the mid section. As the design creates a square-like form this could be quite beneficial to fitting it on our products such as business cards, products, boxes, vehicles etc. 

Secondary Research Branding  - ‘Mamva’ Behance 

https://www.behance.net/gallery/18834581/Mamva

As linked to our group on social networking site ‘facebook’ this weekend, Mike found a brand design ‘Mamva’ which has a similar approach to our brand logo ‘Mama Guatemala’ it displays all the natural qualities in design and looks the part for being ‘green’. 

The simplicity of the logo works well and gives the audience a fresh, simple approach to the product. My first impression of ‘Mamva’ is that it sells only healthy, organic beverages & food. I feel this is an excellent case study to refer back to Mama Guatemala where we hope to sell wholefood/superfood cardmom. 

paigelenabrown
paigelenabrown:

Tutorial - 17/10/14
In our tutorial we showed a couple of visuals like this one and the feed back we got was:-
The logo doesn’t do a lot,it doesn’t say much about the company
To chose a different typeface or use two different typefaces
Don’t make it to twee (predictable, obvious, cute)
Make sure it appeals to the specific person
Get to know your audience, make profiles on them, know where they shop, what they eat,where they work, what their hobbies are and where they live
Work on the visuals
The word Guatemala is exotic enough it doesn’t need exotic visuals
Mayan to obvious
From this tutorial we are going to move forward with our designs and re-think about the image we are going for and what we want our final branding to look like.
I think we need to go down the route of focussing on the plant and seeds , and try and make the packaging look high class.

This is Paige’s design to see what our logo could possibly look like on our cardamom product. As explained above we are moving forward to really work on our typefaces and steer clear away from any patterns/shapes. I feel we are definitely on the right track to creating a successful logo;less is more. 

paigelenabrown:

Tutorial - 17/10/14

In our tutorial we showed a couple of visuals like this one and the feed back we got was:-

  • The logo doesn’t do a lot,it doesn’t say much about the company
  • To chose a different typeface or use two different typefaces
  • Don’t make it to twee (predictable, obvious, cute)
  • Make sure it appeals to the specific person
  • Get to know your audience, make profiles on them, know where they shop, what they eat,where they work, what their hobbies are and where they live
  • Work on the visuals
  • The word Guatemala is exotic enough it doesn’t need exotic visuals
  • Mayan to obvious

From this tutorial we are going to move forward with our designs and re-think about the image we are going for and what we want our final branding to look like.

I think we need to go down the route of focussing on the plant and seeds , and try and make the packaging look high class.

This is Paige’s design to see what our logo could possibly look like on our cardamom product. As explained above we are moving forward to really work on our typefaces and steer clear away from any patterns/shapes. I feel we are definitely on the right track to creating a successful logo;less is more. 

'Mama Guatemala' 17th October - Group Work 

Focusing on typefaces and the hierarchy we are all exploring into ways to express our logo by focusing on the weight, kerning, position, size and font. We are getting closer to our final solution and by the end of Monday should have our logo. I genuinely feel the idea of having two or three typefaces in our logo works effectively because of what each word represents ‘mama’ is Spanish for mother (Guatemala originates from a Spanish background) and we felt that mother always knows best, whenever you’re ill, need help or just want that extra comfort;from this a typeface which feels bold, secure and compact would work well. ‘Guatemala’ biggest export for Cardamom could possibly be successful in a serif or slab serif, light weight form. something free flowing and spacious will give the sense of enlightenment you’d get from the spice. 

'Mama Guatemala' - 16th October - group work 

It’s definitely set that we are using Mama Guatemala for our name, we feel this is strong and doesn’t need much to explain itself as the product will be right in front of you ‘it is what it is’. 

We’ve been closely studying colour schemes and looking into the aztec tribal pattern Guatemala represents. However after tutorials we may decide against any pattern due to how over used it is, I personally feel as we are selling this as a whole food, natural product, less is better. 

Our next stage is to really focus on our logo, we have all the background information and ideas it’s just the matter of communicating our designs through simplicity and typefaces. 

Holland & Barrett Research

Today in our group we decided to look at other nutritional health products on the market to see our competition against Cardamom. 

So far we feel that our idea for creating a super food will be a strong concept for Cardamom from Guatemala. We have called our design ‘Mama Guatemala’. 

http://www.hollandandbarrett.com/shop/vitamins-supplements/

http://www.hollandandbarrett.com/shop/sports-nutrition/

http://www.hollandandbarrett.com/shop/weight-management/

Our target audience will be mainly directed at adults and hopefully have an informal & formal approach so that it can be also aimed at the younger generation as we feel that today’s society looks more into their health regarding supplements. We hope to place our product on the shelves of high end supermarkets such as Waitrose, M&S and possibly Specialist drug, supplement stores.

Logo Experiment - One# 

The first logo I feel has successfully worked is the Guatemala, Cardamom flower, using the illustrator trace image and transform tool I have made 8 duplicates of the flower which has made a circle. I have used the stencil typeface as I feel this worked the best out of the three I have used so far. 

Some of these ideas will hopefully contribute to the group’s work and we will decide on some final solution/designs for our logo. Personally I feel the logo should have an Aztec feel as well as represent the flower used. Typefaces should definitely be considered into more depth as well. 

Design Ideas - Experiments using Illustrator/Pencil Hand Drawn

From inspiration of my group’s sketches and my own initial primary sketchbook work I have created some black and white patterns which could become our logo. I haven’t used Illustrator all summer so my knowledge is a little rusty but so far the transform tool & Image trace has become my best friend. 

These tools create a lovely silhouette effect as well as getting everything in alignment (symmetrical). I have worked with some typefaces for the text, including Mistral, Script MT Bold, and Stencil. These typefaces work well and give a vintage like effect which I believe gives a good outlook to the cardamom brand. However, some typefaces are hard to see as a logo but there’s still many experiments and improvements to be made. 

Being quite a visual person I love learning by watching someone or a video do it. This video benefits our group into seeing the atmosphere, colour and tranquillity which comes from Guatemala.

These men explain how Guatemala grows the finest Cardamom out there, keywords such as ‘finest’ make the product unique and will be the word which could mean a customer buying the ‘Mama Guatemala’ brand rather than the other competing brand of Cardamom.  

Research & Primary Sketches/Initial Logo designs 

So as far as our group have got we are now sticking to focusing on one way to sell cardamom. We looked into coconut oil and felt as if we’d be over complicating things as we only have a small amount of time to design a logo and create a solution to pitch. 

So far I have started creating initial sketches of our logo ‘Mama Guatemala’ the idea is to influence our target market into believing mother always has the best food and Guatemala is where the cardamom comes from in our product making it the most organic and fresh spice on the market. 

Our group has also realised Guatemala are very into the aztec patterns so I have done several sketches of aztec patterns and been analysing the cardamom and drawing it in several ways. The next process to take is to create some visuals on InDesign & Illustrator CC to see some final designs so our group tomorrow can discuss and point ourselves in a clear direction with our Cardamom (food) product. 

PAL Session 2 - Looking at Tumblr & Sketchbooks 

For our second PAL session we decided to dive into showing and presenting our tumblr blogs and sketchbooks/process books to the level 4 students. I believe this worked well and opened them up into being able to be more confident when creating ideas.

Another task we did was to get them to research blogs they found interesting; this was a successful way for both us and the level 4’s (cyan) to get inspiration for blogs which could became handy for present/future projects. 

Next week we were thinking of making group Cyan do more of the talking and to create informal tutorials about their work and see if anyone needs support in their project. Overall, we are getting good feedback and our help is useful to them, I feel that it’s been good experience to communicate and bond out of the PAL sessions.