In our group we are getting close to finishing our logo, i’m currently creating thumbnails on Illustrator and inDesign as I only so far looked at sketches.
A typeface which i have discovered is ‘Nueva Std’ I like the flow and weight of this for the text ‘GUATEMALA’.
Today in our group we decided to look at other nutritional health products on the market to see our competition against Cardamom.
So far we feel that our idea for creating a super food will be a strong concept for Cardamom from Guatemala. We have called our design ‘Mama Guatemala’.
Our target audience will be mainly directed at adults and hopefully have an informal & formal approach so that it can be also aimed at the younger generation as we feel that today’s society looks more into their health regarding supplements. We hope to place our product on the shelves of high end supermarkets such as Waitrose, M&S and possibly Specialist drug, supplement stores.